Advisory & board roles
An active, involved director and advisor - bringing real operational experience in management, sales, turnarounds and market building to the table.
CEO · Entrepreneur · Execution Leader
Yaron Ben Eli
I take ideas and turn them into business reality.
CEO, entrepreneur, and a leader of sales and execution - with more than 25 years of leading companies, reshaping markets and building growth engines. Today I lead DLB MotoSport, Israel's leading motorsport group.
TODAYCEO, DLB MotoSport
In brief
25+ years of turning strategy into results.
Today I serve as CEO of DLB MotoSport- Israel's leading motorsport group - a world that connects business, community, and a genuine passion for the road.
Before that, I was CEO of Walla!Shops, where I led the company's turnaround, returned it to growth, and completed its sale to Hitechzone. As founder and CEO of the USHOPS group and BUY2USA, I built Israel's personal-import vehicle market from the ground up and led international shipping and e-commerce services connecting Israeli consumers to the world.
As owner and CEO of IMPROVIT, an executive-as-a-service advisory boutique, I have accompanied CEOs, management teams and companies - from strategy all the way to hands-on execution.
Earlier in my career I led national sales at Cellcom, one of Israel's largest telecom companies, was part of the team that launched Samsung Mobile in Israel, and served as VP Sales at Dinamika.
How I can contribute
Let's build something good together.
Years of hands-on experience - at eye level, with both hands on the wheel.
Business development
Building genuine growth engines - sales strategy, new channels and new markets, from the idea all the way to the bottom line.
Lectures & speaking
Real stories from the field - on leadership, sales, company turnarounds and building markets. Content that moves people to action.
Partnerships & ventures
A true partner for the road - as a director, co-investor or venture leader, with experience, a broad network and full commitment. International partners and motorsport brands welcome.
FAQ
People often ask
Who is Yaron Ben Eli?
Yaron Ben Eli is an Israeli CEO, entrepreneur and sales leader with more than 25 years of experience leading companies, reshaping markets and building growth engines. He is currently CEO of DLB MotoSport, Israel's leading motorsport group.
Which companies has Yaron Ben Eli led?
He is CEO of DLB MotoSport; was CEO of Walla!Shops, where he led the turnaround and its sale to Hitechzone; and was founder-CEO of the USHOPS group and BUY2USA, building Israel's personal-import vehicle market. As owner-CEO of IMPROVIT he advises CEOs and management teams. Earlier he led national sales at Cellcom, was part of the team that launched Samsung Mobile in Israel, and served as VP Sales at Dinamika.
What is DLB MotoSport?
DLB MotoSport is Israel's leading motorsport group, which Yaron Ben Eli leads as CEO - a business that connects commerce, community and a passion for the road.
Is Yaron Ben Eli available for board or advisory roles?
Yes. He is open to board seats and directorships, advisory work, business development, lectures and partnerships, bringing hands-on experience in management, sales, turnarounds and market building.
What does Yaron Ben Eli speak about?
He lectures on sales, leadership at eye level, company turnarounds, building markets and community, customer experience and AI in the organization - real stories from the field rather than theory.
How can I contact Yaron Ben Eli?
You can reach Yaron Ben Eli by email, on LinkedIn, or via WhatsApp through this page, or through the contact form on the Hebrew site.
More (in Hebrew): the full site, articles and press.
Every great thing starts with one conversation.
An idea, a board seat, a partnership, a lecture - I personally read every message, and I answer.
עברית - visit the full Hebrew site